National Dog Day is celebrated August 26th annually and was founded in 2004 by Pet & Family Lifestyle Expert and Animal Advocate, Colleen Paige, also the founder of National Puppy Day, National Mutt Day and National Cat Day and many more philanthropic days to bring attention to the plight of animals and encourage adoption. The date of August 26th is significant, as it's the date that Colleen's family adopted her first dog "Sheltie" when Colleen was 10 years old.

National Dog Day celebrates all dogs, mixed breed and pure. Our mission is to help galvanize the public to recognize the number of dogs that need to be rescued each year and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and bring comfort. Dogs put their lives on the line every day... for personal protection, for law enforcement, for the disabled, for our freedom and safety by detecting bombs and drugs and pulling victims of tragedy from the wreckage, now they're detecting cancer and seizures...things even humans cannot do. NDD was adopted into New York State Legislation in 2013.